27.07.2009
New York Attorney General Andrew M. Cuomo settled with cosmetic surgery firm Lifestyle Lift earlier this month, after the firm allegedly published fake consumer reviews across the Web. This case brings questions of ethical business to light at a time when the Federal Trade Commission is already investigating the use of word-of-mouth marketing online. Lifestyle Lift employees published positive reviews and comments about the company across various Web sites. Cuomo's office said in a statement, "These tactics constitute deceptive commercial...
Read more >20.07.2009
Amazon.com Inc., the world's largest online retailer, on Wednesday announced that it has agreed to buy online shoe store Zappos.com Inc. in a deal worth nearly 850 million U.S. dollars. Seattle-based Amazon said it will acquire all of the outstanding shares and assume all outstanding options and warrants of Zappos in exchange for approximately 10 million shares of Amazon common stock, a transaction worth about 807 million dollars. In addition, Amazon intends to provide Zappos employees with 40million dollars in...
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