eBay is the most trusted ecommerce site

02.02.2009

New research has just named eBay as the number one most trusted E-commerce site and second most trusted company overall after American Express.

A study by the Ponemon Institute and TRUSTe asked US consumers which companies they thought were most trustworthy and which did the best job safeguarding personal information. Out of 706 companies were named by consumers eBay was right at the top, up six places from last year jumping ahead of Amazon who are now in fourth place.

Google who were in the top 10 for two years running have now dropped out of the top 20, whilst Facebook, Yahoo! and Apple appear in the top 20 for the first time.

What’s most interesting to me is that eBay has been the number one target for phishing and fraud for many years, but have worked hard to improve user security. With steps such as concealing bidder IDs and anonymising email communications between buyers and sellers they are continually fighting to improve security and protect members privacy.

With Watchdog praising eBay in the UK and the accolade of most trusted E-Commerce company in the US, the Trust and Safety team along with the Privacy team led by Scott Shipman, are reaping the rewards for their hard work.

eBay has always been the number one E-commerce destination for buyers. Now it’s also the number one E-commerce destination for protecting members privacy.