12.02.2009
Internet marketing campaigns will become more relevant and targeted to consumers' needs over the course of 2009, an expert has predicted. Heidi Cohen of Riverside Marketing Strategies wrote in a ClickZ column that this will apply to a wide range of channels and devices, including email, ads, smart phones, instant messages and text messages. She went on to note: "Good database functionality is required to track and analyse customer activity to drive effective communications. "For some marketers, this may mean...
Read more >02.02.2009
New research has just named eBay as the number one most trusted E-commerce site and second most trusted company overall after American Express. A study by the Ponemon Institute and TRUSTe asked US consumers which companies they thought were most trustworthy and which did the best job safeguarding personal information. Out of 706 companies were named by consumers eBay was right at the top, up six places from last year jumping ahead of Amazon who are now in fourth place....
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