Illusion Media puts a feather in its cap

28.04.2009

Illusion Media has spearheaded the latest release of its Imagine CMS framework with the launch of a new website for national bedroom furniture retailer, Feather & Black.

Feather & Black has been inspiring people to create beautiful bedrooms for the last 15 years, and offers everything from the best-loved iron bed designs, wooden and leather beds, to furniture and a stunning range of exclusive linens.

With a remit of enhancing the customer experience, and increasing online conversions - The Imagine CMS was an obvious choice, and by extending the basic framework with a combination of carefully selected add-on modules and bespoke functionality - the end result means that Feather & Black will remain ahead of its competitors.

Jason Taylor, Technical Director said "With 30 shops nationwide, it was important not only to deliver a secure online shopping experience, but also to provide a website which reflected Feather & Black's signature style and heritage".

He added "I believe that the end product serves as a testament not only to both the scalability and flexibility of our CMS framework, but also to the fact that Illusion Media's services can be utilised just as effectively for parts of a project - as they are with a full life-cycle development".

"Since our instruction earlier this year, the client has become pretty much an extension to our team. But we must not forget the creative design agency who have delivered a compelling brand, alongside Feather & Black's digital marketing agency - all of whom have been imperative to the success of this project, and provided invaluable input throughout."

To view the new website, visit http://www.featherandblack.com.

If you would like more information regarding Illusion Media's unique content management system, please call 020 3086 9860, fill out our online enquiry form, or email us at enquiries@illusionmedia.co.uk