Illusion Media's Top Usability Tips

Posted by System | Wednesday, November 19, 2008

For brand visibility it is recommended that you have the company logo on the top left hand corner of the page and your companies contact information on the top right corner. This is where users will generally look for this information and it is especially important for brand trust that a user can easily contact you.

Using visual images and multimedia such as video content can attract more users to a page and will make the page more memorable to come back to for existing users. Be aware too much movement can distract a user.

Building a good site architecture is important, 80% of it is usability, keep in mind that when looking at links on a web page users will always read the main left hand column rather than the top links on a page. Remember, if they can't find it in three clicks, they're gone!

Keep it simple! Make the page clear and understandable. Don’t over complicate banners images and text.

Replicate and keep the pages consistent this will allow the user to continue using your web site in the same way.

Discover who your users are, design the site depending on your topic, purpose and audience.

Don’t over complicate your technical requirements Test HTML, javascript, for compatibility.

Keep loading times down web users are impatient most users are lost through bounce rates if they have to wait long that 2-10 seconds.

Conduct usability testing throughout the build of your site, what better way to perfect your site for the user?