November 2008 Blog
30.11.2008
No matter what type of business you run getting momentum is important, this drives your business on and fills you with confidence. Getting your first order is a fantastic feeling, the small amount of profit doesn't matter - it is the fact that a web surfer has found your website from the comfort of their home, navigated around, found a product they like and had enough confidence in your service to checkout and hand over full payment for the product!...
Read more >29.11.2008
Having spent the last few weeks moving house, I have had potentially the biggest nightmare that any Technical Director could experience in todays demanding environment - limited internet access. As Illusion Media pretty much requires me to be online full-time (maybe even 26 hours a day if it was possible) - I am very reliant on an internet connection, without one there isn't a great deal I can do - no email's, nothing. So to say I have been frustrated...
Read more >28.11.2008
Have you ever heard the saying do not put all of your eggs into one basket? However with your website this is exactly what you want to do! When promoting a page on your web site you need to make sure that all of your internal and external links to your site point to just one URL. This will allow links to combine together allowing more link juice to flow into one URL. The most common example of this is...
Read more >27.11.2008
After a few days of cold, snow and bad weather, we can sometimes see an effect on our power and phone lines within some Geographical areas, this happens to be the same for website hosting. When looking for a hosting company people often look for a company that is cheap and cheerful, partly because it is either something they have no industry experience in, nor is it actually a product you can see. So why should we pay over the...
Read more >21.11.2008
If you had to explain exactly what your business provided in one paragraph could you state exactly what you do? From experience the 'about us' page is one of the hardest pages of a website to write, after all explaining a company's purpose and why the web site actually exists, is essential for providing the support of the web sites main goals and objectives. When writing an 'about us' page you should offer four pieces of information: 1. Tag line...
Read more >19.11.2008
For brand visibility it is recommended that you have the company logo on the top left hand corner of the page and your companies contact information on the top right corner. This is where users will generally look for this information and it is especially important for brand trust that a user can easily contact you. Using visual images and multimedia such as video content can attract more users to a page and will make the page more memorable to...
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