The Marketing is changing

Posted by System | Friday, March 05, 2010

First we just had the internet, a great place to go and see things you had never seen, even on television. Companies and individuals alike then discovered that they could sell things to people so they would place products and services on a website and wait for those orders.

This however was not enough, as customers would not always find you, so Google kindly invented Online Marketing. A marvellous way in which to guide people directly to your website and all of it’s wonderful aspects, using mind bending techniques and offers of free things.

The online market space became awash with companies trading products and transferring information using various methods of enticement and product placement. You could buy words before people even thought about a word to type into a search bar, you were able to read the minds of your customers and present products before them that they did not know they needed yet. Content on a website was massaged and manipulated to ensure a steady stream of enquiring clients.

There were many forms of marketing to engage an audience with on site optimization, pay per click, emarketing, affiliate campaigns and many others.

And then came Social Media. Like a wave of change there was no longer the need to wait for the phone to ring. You could now run out into the street with the phone to grab those eager customers. Online content could be sent all around the world to tease the buyers. Soon companies were sending video clips to social networking sites for millions of people that they had never met to watch and be amazed by. Blenders were blending things that had never been used on Masterchef before just to sell things. People were reading about a celebrity's toilet trip with excited anticipation.

Everyone was quickly logging onto Facebook and Twitter furiously to tell the world anything they wanted and blogging became a new form of communication that could replace talking.

So what do you do if this arena of massive world dominance has not yet touched your corporate world? It is the case now that the online space has now become available for you to deliver content to an audience alongside more traditional methods that attract market to your website.

There is a lot of scope here as every website will have an amount of unique intellectual property, therefore resulting in a unique amount of content. It is important to understand that there are a world full of users out there in internet land that want, even need to see what you do and how you do it. Content is developing as a firm and viable asset and if you are not out there trading yours, you can be guaranteed that your next best competitor will be doing exactly that for you.