Illusion Media's Blog
Thank you for visiting the Illusion Media's blog. Not only will we be writing posts about the latest developments, technology and gossip from around the Internet, but we may even throw the occasional rant in there too! We look forward to the conversation, and remember to check back soon, or alternatively subscribe to our rss feed.
05.03.2010
First we just had the internet, a great place to go and see things you had never seen, even on television. Companies and individuals alike then discovered that they could sell things to people so they would place products and services on a website and wait for those orders. This however was not enough, as customers would not always find you, so Google kindly invented Online Marketing. A marvellous way in which to guide people directly to your website and...
Read more >05.11.2009
I have been fortunate enough to attend two very different but equally large scale events in the past month. The first was Internet Retail in Hammersmith and most recently Destination Growth at Duxford. Both events were well worth the ticket value and also were benefitted by a very high quality line up of speakers. Internet Retail, as the title may indicate, is a leading event in Europe aimed at the online market space populated by those of us who are...
Read more >07.10.2009
Networking is an increasingly excellent way to develop your business but is also an excellent way to waste a lot of time doing nothing useful. It may be that productive networking is an art and there are different levels of involvement. There are however some useful tips or thoughts to consider around any opportunity for networking and these are detailed below Why are you going? – may appear obvious on the surface but you need to consider this. Do you...
Read more >10.09.2009
In business there is one thing that has to take precedence over all others, the Numbers. If the cash does not work, the business does not work. Plain and simple with no exceptions. There is no escaping this issue regardless of the type of business that you may run. It is important in any business setting that you manage your costs very closely and that this allows you to sell your product or service and make a profit in the...
Read more >01.09.2009
Every day tens, hundreds, thousands of potential customers are searching for your products or services on the Internet. They are out there waiting to engage, enquire and spend. But are you where they are? Not sure? Well you can easily find out. You can utilise simple and available tools like Adwords Keyword Research Tool to type in key words or search terms relevant to your business offering and this will tell you the number of individual searches for that term....
Read more >21.08.2009
So you need a website or the old one your company props up against the cupboard wall needs a refresh as it doesn’t seem to do very much anymore. Where do you start? Well I guess a quick search on Google or similar for web companies, design agencies in your area may be a good start. (I think a company selling web services that cannot be located on the medium that controls 85% of all web searches may miss a...
Read more >01.07.2009
What makes the perfect website is mostly a personal choice as all websites are a personal journey. In theory though a website must do a number of basic things to ensure it could be anywhere near useful before the dizzying heights of perfection could be considered. The potential of any website could also be highlighted by its purpose, such as an e-commerce or information website, but generally a few things need to be givens for any successful online presence. Look...
Read more >05.06.2009
Did you know that 11% of potential employers will search online for information about you before offering you an interview? With this in mind, it may be worth considering whether you are taking the right steps to protecting your privacy online. Many of us use social networking sites without giving a second thought to the ways in which our information could be used by others. I have an account over at Last.fm; a great website for music lovers. Users download...
Read more >01.06.2009
Good cooks test their food before they serve it. Before buying a new car, it's common to go for a test-drive. How else can you be sure that a product is satisfactory and works they way you want it to, without checking it out beforehand? The same applies to websites. You must ensure that when people visit your website, they find the information they need, quickly and flawlessly. The only way to know that everything works perfectly, is to thoroughly...
Read more >28.05.2009
Which is more important on a website: text or images? Some people believe that great copy should be the crux of your website, and that the design should be dictated by the text you want to display. Others believe that website users seldom read copy; preferring to navigate the page using images, and that text simply serves as an aide to the website being found by a search engine. The resulting opposing opinions can spawn two types of bad...
Read more >