Illusion Media's Blog
Thank you for visiting the Illusion Media's blog. Not only will we be writing posts about the latest developments, technology and gossip from around the Internet, but we may even throw the occasional rant in there too! We look forward to the conversation, and remember to check back soon, or alternatively subscribe to our rss feed.
28.05.2010
A friend of mine is a finance specialist. He is John Graham and he runs Alba Asset Finance. We meet every Wednesday as part of a business group, 25am , in Norwich. There are up to 30 attending business owners and we have breakfast and chat about whatever fills our brains on the day. This week John mentioned an experience he had which I am familiar with as someone with a very distant background in motor vehicle sales. It is...
Read more >06.05.2010
I was surprised recently to learn that a couple of friends had individually been scammed by ticket sales websites for gigs they were aiming to go to. As both of them are very online literate I did not expect that they could be duped to part with their hard earned so easily. Or maybe I was being somewhat naive to the skill of the scam websites. I was then listening to a radio news item this week regarding the very...
Read more >06.04.2010
It was a first for Norwich; a day-long web conference with industry leading speakers, taking place at The King’s Centre venue in the middle of the city. While boldly and questionably advertised as, “The most amazing web conference ever held”, the day promised at least a few interesting insights given the variety of topics covered by the eight speakers. The line-up included a mixture of ages, experiences and professions, with some local to East Anglia and others travelling from further...
Read more >18.03.2010
It is well known that when you browse on the web that you don't give companies the same time and attention as you would if you perhaps saw a brochure or visited their shop. Statistics show that you have around 5 seconds to capture a web user’s interest when they visit your website. Design plays a huge role in getting users to stay and browse. The overall visual look of a website should be telling visitors a number of things...
Read more >05.03.2010
First we just had the internet, a great place to go and see things you had never seen, even on television. Companies and individuals alike then discovered that they could sell things to people so they would place products and services on a website and wait for those orders. This however was not enough, as customers would not always find you, so Google kindly invented Online Marketing. A marvellous way in which to guide people directly to your website and...
Read more >05.11.2009
I have been fortunate enough to attend two very different but equally large scale events in the past month. The first was Internet Retail in Hammersmith and most recently Destination Growth at Duxford. Both events were well worth the ticket value and also were benefitted by a very high quality line up of speakers. Internet Retail, as the title may indicate, is a leading event in Europe aimed at the online market space populated by those of us who are...
Read more >07.10.2009
Networking is an increasingly excellent way to develop your business but is also an excellent way to waste a lot of time doing nothing useful. It may be that productive networking is an art and there are different levels of involvement. There are however some useful tips or thoughts to consider around any opportunity for networking and these are detailed below Why are you going? – may appear obvious on the surface but you need to consider this. Do you...
Read more >10.09.2009
In business there is one thing that has to take precedence over all others, the Numbers. If the cash does not work, the business does not work. Plain and simple with no exceptions. There is no escaping this issue regardless of the type of business that you may run. It is important in any business setting that you manage your costs very closely and that this allows you to sell your product or service and make a profit in the...
Read more >01.09.2009
Every day tens, hundreds, thousands of potential customers are searching for your products or services on the Internet. They are out there waiting to engage, enquire and spend. But are you where they are? Not sure? Well you can easily find out. You can utilise simple and available tools like Adwords Keyword Research Tool to type in key words or search terms relevant to your business offering and this will tell you the number of individual searches for that term....
Read more >21.08.2009
So you need a website or the old one your company props up against the cupboard wall needs a refresh as it doesn’t seem to do very much anymore. Where do you start? Well I guess a quick search on Google or similar for web companies, design agencies in your area may be a good start. (I think a company selling web services that cannot be located on the medium that controls 85% of all web searches may miss a...
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